Ronda Rousey has had something to say about viewership figures for her recent MVP MMA event on Netflix, and the UFC White House card on Paramount+ this past Sunday.
Both promotions and broadcasters announced viewership figures of 17 million, but the devil is in the details.
The UFC’s number covered Latin America and the U.S., while other territories carried UFC Freedom 250 via Pay-Per-View or on other broadcast platforms. That means we may not know the final figure for days or even weeks.
The Netflix number was global, meaning it accounted for all territories in which the card was broadcast. But Netflix has a subscriber base of over 300 million, dwarfing that of Paramount+, which comes in around 79 million.
The numbers release by the UFC are also overall numbers, meaning anyone who tuned in. The broadcast averaged 7 million viewers in the U.S., however, which is lower than Rousey vs. Carano in May. The MVP card on Netflix averaged 9.3 million viewers stateside.
Rousey was happy to gloat, once again turning her ire on UFC Chief Business Officer Hunter Campbell. “Lmao [Laughing my ass off]! Kiss my ass Hunter Campbell,” Rousey wrote on social media in response to a story by Complex noting that the UFC’s big White House card couldn’t match her own average viewership.
Lmao! Kiss my ass Hunter Campbell 😜 https://t.co/fzkJTgqnyg
— Ronda Rousey (@RondaRousey) June 19, 2026
Rousey, whose relationship with UFC President and CEO Dana White appears to remain solid, was still quick to call out her old fighting home after they originally offered her a sweetheart deal to fight Gina Carano towards then end of 2025, then rescinded that offer after selecting Paramount+ as their new broadcast partner.
With the addition of Paramount+, Pay-Per-View became of a thing of the past for the UFC in the United States. Much of Rousey’s agreement with the company for the Carano fight was based on PPV points, bonus money based on sales of the event.
Rousey vs. Carano later landed on Netflix, and Rousey had lots to say about Hunter Campbell. The former UFC women’s bantamweight champion and Hall of Famer called Campbell a “chauvinist prick” for comments he made about the Carano fight, adding that he was “just a f*cking asshole about it.”
“He was just being such a chauvinist prick, and he was being so dismissive. Just trying to get me and Gina to value ourselves less from the get-go, and acting like this isn’t the greatest thing that’s fallen into his lap since he’s been there.”
Campbell was also reportedly critical of Rousey and Carano’s age, and the weight class (145lbs) they planned to compete at.
“This guy does not have a job because he’s good at it. He has a job because he’s Dana and Lorenzo’s lawyer’s son. He was a f*cking intern when I was there before,” Rousey said of Campbell, who is now the second most recognizable face of the UFC bureaucracy behind Dana White himself. “And now he’s f*cking coming up to me saying, ‘I don’t know how you and Gina are going to do.’ Motherf*cker, I’m gonna put on a bigger fight with Gina than you have your entire f*cking career,” she said back in May.
Based on the average viewership number in the U.S., anyway, she was right, though again, the UFC’s final global viewership number isn’t yet known and may very well surpass Rousey vs. Carano.
