UFC 246: Budweiser, Reebok Get In on McGregor vs. Cerrone Hype

McGregor vs. Cerrone ads ahead of UFC 246
Conor McGregor Reebok Ad (Credit: Twitter @TheNotoriousMMA) / Cowboy Cerrone Budweiser Can (Credit: Instagram @Cowboycerrone)

A couple of key sponsors are backing their respective man ahead of Conor McGregor vs. Cowboy Cerrone at UFC 246.

So far, the promotion for UFC 246: McGregor vs. Cerrone has amounted to a dull roar. That will probably change later this week, with the UFC 246 press conference going down Wednesday. But to this point, there’s been but a few words from Conor McGregor himself, who has been taking the quiet, respectful approach when it comes to Donald Cerrone.

As for Cerrone, well, Cowboy is Cowboy. He’s not about to talk trash to sell any tickets, despite being a media-savvy veteran more than comfortable talking in front of the cameras. Which is probably why fans love him: he’s the very definition of a straight shooter in MMA.

So leave it to the marketing minds at Budweiser and Reebok to make the biggest splash in terms of UFC 246’s promotion thus far. On Sunday, McGregor and Rebook unveiled a new ad for the Rebook Zig Kinetica, the latest $200 shoe no one really needs. An entertaining enough ad, and the animation style at least explains the recent choice in shirt design for Conor (which was widely panned by fans and media, with even Maxim magazine having a go at it).

Much cooler than a shoe commercial (unless you’re into collecting footwear) is getting your own commemorative beer. Sure, there are better beers than Budweiser, but they’ve long been supporters of Cowboy Cerrone. And now, they’ve produced special Cowboy Cans ahead of this weekend’s showdown between Cowboy and McGregor.

The Cowboy Cans are expected to be on sale during Fight Week in Las Vegas, per a report by ESPN.

Now, if you really want to go all-out, grab a pair of Zigs and do a “Shoey” Tai Tuivasa style with a Cowboy Can.

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