A couple of key sponsors are backing their respective man ahead of Conor McGregor vs. Cowboy Cerrone at UFC 246.
So far, the promotion for UFC 246: McGregor vs. Cerrone has amounted to a dull roar. That will probably change later this week, with the UFC 246 press conference going down Wednesday. But to this point, there’s been but a few words from Conor McGregor himself, who has been taking the quiet, respectful approach when it comes to Donald Cerrone.
As for Cerrone, well, Cowboy is Cowboy. He’s not about to talk trash to sell any tickets, despite being a media-savvy veteran more than comfortable talking in front of the cameras. Which is probably why fans love him: he’s the very definition of a straight shooter in MMA.
So leave it to the marketing minds at Budweiser and Reebok to make the biggest splash in terms of UFC 246’s promotion thus far. On Sunday, McGregor and Rebook unveiled a new ad for the Rebook Zig Kinetica, the latest $200 shoe no one really needs. An entertaining enough ad, and the animation style at least explains the recent choice in shirt design for Conor (which was widely panned by fans and media, with even Maxim magazine having a go at it).
— Conor McGregor (@TheNotoriousMMA) January 12, 2020
Much cooler than a shoe commercial (unless you’re into collecting footwear) is getting your own commemorative beer. Sure, there are better beers than Budweiser, but they’ve long been supporters of Cowboy Cerrone. And now, they’ve produced special Cowboy Cans ahead of this weekend’s showdown between Cowboy and McGregor.
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“ I want all the blue collar American working class people to know that I’m out there fighting for them. People ask me , ( why don’t you take time off?) but the working class doesn’t take time off. They’re out there working every day. That’s what I do, too. I want them to know there is hope, and I’m out there just like they are. “ this is the quote I had @budweiser put on the top of the can. They also put Brewed and Canned for cowboy fans. I’m so blown away by this thank you @budweiserusa and I’m excited to see these cans all over Vegas
The Cowboy Cans are expected to be on sale during Fight Week in Las Vegas, per a report by ESPN.
Now, if you really want to go all-out, grab a pair of Zigs and do a “Shoey” Tai Tuivasa style with a Cowboy Can.