UFC Chief Business Officer Hunter Campbell appears to be on Ronda Rousey’s hit list.
During an appearance on The Ariel Helwani show this week, Rousey, who headlines the debut of MMA on Netflix this Saturday opposite fellow women’s fighting legend Gina Carano, shed some light on Campbell’s reaction to the fight.
Rousey vs. Carano was originally in the works with the UFC, prior to the promotion shifting to Paramount+ at the start of 2026. With that move, Pay-Per-View in the U.S. went away, as did Pay-Per-View dollars, the bonus money written into the contracts of top stars that saw them paid above and beyond their purse if events performed well.
Ronda Rousey had been offered what she has called the best deal of career by Dana White for the Carano fight, but with the change in broadcaster, the deal was off the table. That has left Rousey being critical of the promotion she once called home, and though she has been civil with White, she did not hold back on Campbell, admitting that her issue with him is personal.
“With Hunter it was personal, because he was just a f*cking asshole about it,” Rousey said of the deal that ultimately did not happen with the UFC. “He was just being such a chauvinist prick, and he was being so dismissive. Just trying to get me and Gina to value ourselves less from the get-go, and acting like this isn’t the greatest thing that’s fallen into his lap since he’s been there.”
For one, Campbell was critical of the pair’s age. Rousey is 39, Carano is 44.
“He was like, ‘Oh, you guys are just so much older, and I just don’t know how it’s going to do.’ Like, who the f*ck is this guy? But then Dana mentioned, because he wanted me and Gina to fight for the 145 title, because it was vacant, as a way to retire the belt.”
“And then Hunter was like, ‘Yeah, then we can get rid of that division.’ And just the way that he spoke of it, and how dismissive he was, and the disdain that he had for the fighters at that weight. And I’m like ‘motherf*cker, my husband is 6’7. My girls are not going to be 135. This is what you think? Women that are heavier than 135 pounds can’t offer you anything? That they’re worthless? That they’re worth scoffing at?’ It just really rubbed me the wrong way. That like this f*cking guy is the person that’s going to be shepherding the company that I helped build? It really, really rubbed me the wrong way.”
Rousey also got her mom’s take on the issue. AnnMaria De Mars, Rousey’s mother, was part of the California State Athletic Commission when Dana White’s PowerSlap was campaigning to be sanctioned.
Rousey’s mom suggested Campbell would sell tickets to Christians being fed to lions back in the day. During hearings on PowerSlap, De Mars recalled Campbell saying that “A lot of these guys would just be doing meth in a trailer park if it wasn’t for this.”
“That’s what you think of the fighters?! We are glorified bum fights to this guy,” Rousey excalimed in response. ” This guy does not have a job because he’s good at it. He has a job because he’s Dana and Lorenzo’s lawyer’s son. He was a f*cking intern when I was there before. And now he’s f*cking coming up to me saying, ‘I don’t know how you and Gina are going to do.’ Motherf*cker, I’m gonna put on a bigger fight with Gina than you have your entire f*cking career.”
Taking direct aim at Campbell, Rousey added “Keep trying to fail upwards, motherf*cker. Keep trying to suck the right dicks in the right order. I’m f*cking coming for your job. You f*cking pissed off the wrong bitch. I told Dana, I was like ‘last thing you want me to do is leave this office pissed off with something to prove. Because this motherf*cker is pissing me off, and now I have something to prove.”
White wished her well and told her to go make her money; he and Rousey appear to remain on good terms. As for Campbell, “he’s a dick,” Rousey finished.
