UFC parent company Endeavor, formerly WME-IMG, has added a major piece to its streaming stable: World Wrestling Entertainment (WWE).
Endeavor has made sweeping changes to its streaming line of business with several major announcements of late. Last year they acquired NeuLion for their streaming technology, which will serve as the backbone of their streaming operation. Now, they’ve announced some key clients for their streaming platform. New clients announced today include OSN, BT Sport, and most importantly; WWE. Variety was among the first to report the news.
WWE had previously partnered with Disney Streaming Services to bring their content to viewers, via the WWE Network.
For Endeavor, the revamped line of business will be led by Will Staeger, who has been with IMG for quite some time. Staeger also had a stint with ESPN. Coincidentally, ESPN recently launched their new streaming service, ESPN+. ESPN+ will handle the streaming service for another WME product, the UFC. Overall this is definitely a net win for WME/Endeavor.
“Endeavor Streaming’s best-in-class technology enables us to offer more features, elevate the user experience and provides us even more opportunity to delight our fans around the world,” WWE Chairman and CEO Vince McMahon was quoted as saying in regards to the news.
While this won’t directly impact the UFC, it’s another big move for its parent company.