After less than a year and the addition of many superstars, DAZN is raising their prices.
DAZN burst on the combat sports scene seven months ago when they began picking up some of boxing’s biggest stars, with GGG and Canelo Alvarez joining the upstart streaming service. They then turned their sights toward MMA, snatching up Bellator and Combate Americas streaming rights. You could have some of the best in MMA and Boxing for only $9.99 a month, but not anymore.
The service had been proclaiming the death of Pay-Per-View as well as boasting about their own prices for months, but apparently, those prices are taking a hike. The new price structure will be $19.99 per month, but a discount for regular subscribers to $99.99 per year, which works out to just under $8.50 per month. Current subscribers will be allowed to continue with the $9.99 monthly price for a year.
DAZN officials announced the switch Thursday, after looking at subscriber patterns. They saw that a large portion of their audience would unsubscribe following a single event, as opposed to staying on board for all the content on DAZN. The price change seems to work upon the idea that those that buy and unsubscribe, will be paying $19.99 for the one time fee as opposed to $9.99.
The price change comes right before the company has multiple major events over the next couple of months. Canelo Alvarez will defend his WBA and WBC middleweight titles against IBF champion Danny Jacobs in May, Anthony Joshua will defend his heavyweight titles in June against Jarnell Miller, and Bellator 220 in April features two title fights. Rory MacDonald will be defending against Jon Fitch, as well as lima-Lei Macfarlane defending her flyweight title against Veta Arteaga.
DAZN has completely changed the Boxing PPV landscape with the signings of Gennady Golovkin and Canelo Alvarez. Earlier this month they attempted to sign Deontay Wilder to a 120 million dollar deal, which included two Anthony Joshua fights, which Wilder turned down in order to stay with Showtime Boxing.