Add professional boxing to the TKO Holdings group as UFC CEO Dana White and Minister and the current Chairman of the General Entertainment Authority Turki Alalshikh announced a deal to start a new boxing league.
The announcement was made on Wednesday morning on social media.
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“We have just done a deal to start a new boxing league with Turki, who absolutely loves the sport of boxing,” White says on the video.
“The model is proven to deliver the fights that the fans want to see. The best will fight the best and the fighters will continue to move up the rankings and become world champions. We will continue to make announcements on where you can watch and all the rest of the details on the business as we get closer to the launch.”
Taking the UFC model into boxing would surely be a game-changer in the world of boxing should White be able to pull it off.
“I am very happy today. I am very happy today. I give the flag of boxing to the best man who can handle it,” Alalshikh said in the video.
“We have a tough job now, but I am sure he will be delivering to the people and the fans the magnificent league and get boxing great again.“
